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Communicating through a crisis: few schools are sufficiently prepared to manage the media after a serious incident. This session will fix that.

Event Code PEV 20/032
Event type Webinar
Event categories N/A
Event Summary This 3.5-hour interactive training session will provide strategies and top tips to help schools manage the media, social media and communication with other stakeholders after a serious incident.
Event description This online training course will be delivered by a crisis communications professional who has probably been involved planning the communications response to more school related serious incidents than anyone else.

This course will help you to answer the following questions with reference to real incidents and case studies faced by schools throughout:
  • How can I reduce the likelihood of media interest after a serious incident?
  • How should I prepare in advance to be ready to respond?
  • What are the common errors people make when responding to negative press interest?
  • How will I know what is being said on social media and how should I engage with this?
  • How should I structure my crisis communications plan?

Includes a realistic and interactive scenario exercise to reinforce learning.
Additional information No preparation is required although it is advised that delegates refresh themselves of their school crisis management and crisis communications plans in advance.

The session will be delivered remotely using Zoom. A link to the meeting will be sent out in advance.

Displayed fees are subject to VAT 
Learning outcomes Participants will;
  • Be more aware of the common traps to avoid which can attract unwanted media attention
  • Be more confident in dealing with negative media enquiries
  • Better understand social media management strategies and monitoring tools
  • Have a clearer idea how to structure a crisis communications plan
Subject Areas Educational Visits / Governance / Health & Safety / Leadership & Management
Key Stages
EYFS No KS1 No KS2 No KS3 No KS4 No KS5 No 
Type of school Primary / Secondary / Special
Target Audience
Governor / Leadership
target audience
Event costs
Essex LA£80.00
Outside Essex£80.00
Trainers Juniper Education Tutor
Admin contact Michelle Keady (michelle.keady@junipereducation.org)
SessionSession DateSession TimeSession VenueMap
Session 1Wednesday 26 January 202213:30 - 17:00Remote delivery